A brutally honest lead score
Are your business loan leads great… or garbage?
Your lead company says they're great. Your sales reps may have a different opinion.
Take our 60-second Business Loan Lead Quality Test and find out how your current lead source actually stacks up.
No boring whitepaper. No 30-minute demo. Just a brutally honest lead score.
⚠ Warning: results may cause uncomfortable conversations with your current lead vendor.
“Which company are you with?”
— the most expensive sentence in lending
“I never applied.”
— a prospect, allegedly
“You're the fifth lender today.”
— a very popular merchant
The diagnosis
Are you buying one of these?
Sounds great. But there's an important question:
How many other funding forms did the merchant fill out?
Your provider may have sold its submission only once. That doesn't necessarily mean you're the only funding company talking to that business owner.
Maybe 2 forms. Maybe 5. Maybe 20. Maybe your website was form number 40.
Exclusive from one source doesn't necessarily mean exclusive from the prospect.
Some sellers take business data, package it up and market it as funding leads. There's one major difference:
Did the business owner actually ask for funding?
If they didn't demonstrate active financing interest, you're not buying the same thing as a true inbound funding inquiry.
Calling a spreadsheet a lead doesn't magically make it one.
Monthly subscription lead programs can look inexpensive until your sales team starts competing with everyone else receiving the same inquiry.
Your reps aren't just selling. They're racing.
Worth asking your provider: how many other buyers receive each inquiry? The value of a lead should be judged by more than how many names arrive in your inbox.
If everybody has the lead, does anybody really have the lead?
Buying mystery data can create unnecessary operational and compliance risk.
Companies should evaluate their own outreach practices and legal obligations with qualified counsel.
Know what you're buying before your sales team starts dialing.
Are your leads great or garbage?
Your sales reps already know the answer.
The Popbrands model
Popbrands generates real business-funding interest.
They engage with one of our business funding campaigns and voluntarily submit an inquiry.
This isn't a purchased phone list being relabeled as a lead.
We use our verification process to help validate incoming prospects and lead quality before delivery.
When the business owner fits a buyer's selected criteria, they can be matched to that funding company.
The merchant sees who they were matched with — your company name, branding and a relevant introduction — so they can recognize you when the call comes in.
The merchant sees who they were matched with.
Stop calling strangers.
Start calling prospects who have already seen your name.
The platform
Because “here's another CSV” isn't a lead strategy.
Let's talk
Tell us what you're currently buying and what you'd like to improve. We'll review your lead needs and determine whether a Popbrands program may be a fit.